“Love car, love people, love life.” This has been Nissan’s guiding principle in carving out its niche in the automotive industry. With its dedication to the people as well as its zest for everything that life has to offer, Nissan has manifested such values in designing superior cars that are tailor-made to the needs of the public. Today, Nissan vehicles are lauded for its main attributes of being reasonably priced, highly reliable, and technologically advanced.
Contrary to popular belief among car consumers that Nissan is a relatively new player in the industry, Nissan actually traces its origins back to as early as 1911. The brand recognition may only seem recent, as it previously operated under different names and in a foreign country, unlike the typical pioneering American and European automakers. Originating in Japan, Nissan was initially called as the “Kwaishinsha Motorcar Works,” then “Kwaishinsha Motorcar Co.”, and again renamed “DAT Motorcar Company.” Further corporate mergers triggered another set of name alterations from “DAT Automobile Manufacturing Co. Limited” to “Jidosha-Seizo Co. Limited.” The term ‘Nissan’ only came into the company’s history in 1934 through the Nissan Motor Company. Fickle as though Nissan may appear in terms of company name, there is nothing inconsistent in its vision to provide quality cars to the market. Intent to excel in its craft, Nissan even partnered with a European corporation to gain access to automobile and engine designs. With much engineering genius, it was in the 1950s that Nissan found itself entering American soil with its unique Datsun sedans and compact trucks. Since then, Nissan never looked back.
At present, Nissan already has numerous high-powered vehicles tucked under its belt. It has fully exercised its expertise in creating a range of trucks, sport-utility vehicles, minivans, economical cars, and luxury sedans. Its popular trucks are the Nissan Titan and Nissan Frontier. Its line of SUVs and minivans, on the other hand, include the Nissan Quest, Pathfinder, Armada, and Murano. In addition, the car lineup boasts of the Nissan Sentra, Maxima, and Altima, to name a few. Nissan also offers a range of world-class luxury sedans under the Infiniti badge.
However, more than its top-of-the-line vehicles, Nissan has elevated its capabilities to new heights with its continuous clientèle assistance through the availability of Nissan auto parts. Each of these Nissan auto parts is stamped with the innovative and powerful performance intended for the vehicle’s smooth running. Nissan auto parts can be categorized for specific Nissan models such as the Nissan Pathfinder parts or Nissan Altima parts. These can also be available in both individual and general kinds, such as the Nissan fenders, spoilers, fuel tanks, alternators, condensers, coolant tanks, and a long list of other parts. The Nissan engine parts, for instance, are considered industry marvels. The VQ35DE, Nissan’s all aluminum 3.5L V6 engine, is remarkably good for 245 horsepower at 5,800 rpm. Nissan’s continuously variable transmission (CVT), dubbed as the Xtronic, is specifically designed to handle the power of the VQ35DE. With all these things considered, Nissan is indeed a brand that reeks of style, innovation, and consumer commitment. It does not just rely on tried-and-tested products, but continuously engineers superior Nissan auto parts that provide the car’s maximum performance.
Nissan February 8th 2010
